The Challenge:
The legacy AdventHealth Sports Social Club identity lacked visual energy, felt disconnected from the modern AdventHealth brand family, and failed to build active engagement or brand recognition among community participants.
The legacy AdventHealth Sports Social Club identity lacked visual energy, felt disconnected from the modern AdventHealth brand family, and failed to build active engagement or brand recognition among community participants.
Strategic Objective:
Develop a bold, versatile visual identity that honors AdventHealth’s official brand guidelines while infusing a vibrant, collegiate athletic aesthetic to foster community engagement and sportsmanship.
Develop a bold, versatile visual identity that honors AdventHealth’s official brand guidelines while infusing a vibrant, collegiate athletic aesthetic to foster community engagement and sportsmanship.
My Role:
Brand Strategy and Visual Identity Design.
Brand Strategy and Visual Identity Design.
The previous badge design relied on heavy monochromatic fills, enclosed typography that degraded at smaller scales, and lacked any energetic brand color associations.
Brand Alignment:
Integrated core brand colors from the official AdventHealth palette to maintain enterprise brand cohesion while building sub-brand identity.
Integrated core brand colors from the official AdventHealth palette to maintain enterprise brand cohesion while building sub-brand identity.
Collegiate Typography & Framing:
Selected bold, athletic typography and dynamic line geometry to evoke classic collegiate sports energy.
Selected bold, athletic typography and dynamic line geometry to evoke classic collegiate sports energy.
Versatility & Scalability:
Designed main, inverted, and single-color (monochrome black) logo variations to ensure seamless reproduction across digital platforms, team apparel, banners, and promotional merchandise.
Designed main, inverted, and single-color (monochrome black) logo variations to ensure seamless reproduction across digital platforms, team apparel, banners, and promotional merchandise.
Main AHSSC Logo
Inverted AHSSC Logo
