The Challenge:
Buhi Supply Co. needed to expand its product line beyond traditional backpacks by launching a new line of wristwatches while defending market share against low-cost competitors.
Buhi Supply Co. needed to expand its product line beyond traditional backpacks by launching a new line of wristwatches while defending market share against low-cost competitors.
Strategic Objective:
Build a cohesive multi-channel social ecosystem across TikTok and Instagram that drives brand awareness for the new product category, engages target demographics, and boosts customer lifetime value by converting single-purchase buyers into repeat customers.
Build a cohesive multi-channel social ecosystem across TikTok and Instagram that drives brand awareness for the new product category, engages target demographics, and boosts customer lifetime value by converting single-purchase buyers into repeat customers.
My Role:
Social Media Strategy, Content Creation, Channel Architecture, Performance Analytics, and Visual Campaign Assets.
Social Media Strategy, Content Creation, Channel Architecture, Performance Analytics, and Visual Campaign Assets.
