Challenge:
AdventHealth's retail environments, Market Place Gift Shops and Market Place Outfitters, suffered from fragmented visual branding. Legacy logos featured outdated styling, legibility issues at small scales, and customer confusion regarding brand naming ("Marketplace" vs. "Market Place").
AdventHealth's retail environments, Market Place Gift Shops and Market Place Outfitters, suffered from fragmented visual branding. Legacy logos featured outdated styling, legibility issues at small scales, and customer confusion regarding brand naming ("Marketplace" vs. "Market Place").
Strategic Objective:
Design a modern, cohesive logo system aligned with AdventHealth's updated brand guidelines while establishing clear visual distinction for "Market Place" across physical retail touchpoints.
Design a modern, cohesive logo system aligned with AdventHealth's updated brand guidelines while establishing clear visual distinction for "Market Place" across physical retail touchpoints.
My Role:
Brand Strategy and Graphic Design.
Brand Strategy and Graphic Design.
Old Market Place Gift Shop Logo
Old Market Place Outfitters Logo
The legacy logos used complex script typography, heavy drop shadows, and low-contrast color fills that degraded significantly when resized for digital touchpoints or small merchandise tags. Inconsistent spacing created ambiguity in brand naming across sub-brands.
Solution:
Re-architected typography to enforce "Market Place" as two distinct words.
Simplified geometry and lines to ensure crisp reproduction across digital storefronts, signage, and embroidered uniforms.
Re-architected typography to enforce "Market Place" as two distinct words.
Simplified geometry and lines to ensure crisp reproduction across digital storefronts, signage, and embroidered uniforms.
